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Creating bespoke CMS platforms fast

Learn about how businesses like Popeyes UK can collaborate with Deazy to create bespoke software solutions for time-pressured launches

Hospitality & Industry
Mobile App, CMS, Web
.Net, Angular 12, NgRx

20%

Conversion

offline to online customers

7

Platforms

spanning web, mobile, CMS and Kitchen screen management

40%+

Increase

in basket conversion rates

100k

App registrations

within the first two weeks of launch

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To undertake such an extensive and high-pressure project in a relatively short period of time was a real challenge, and Deazy’s partners delivered every step of the way. Working with Deazy made everything much easier - all their partners are vetted so we get high quality teams without the need for lengthy recruitment processes.

David Carey

CTO at Popeyes Louisiana Kitchen UK, UAE & Burger King Scandinavia

Key Features

Scalable Solutions

  • Multi-territory white-label platform for Popeyes UK, UAE, and Burger King Scandinavia
  • Feature flags to manage regional and franchise-specific nuances
  • CMS rebranding capabilities to adapt for different markets
  • Efficient reskinning of platforms across franchises

Enhanced Ordering & Operations

  • Web + mobile app ordering using shared backend configuration
  • Integration with Uber Eats and Deliveroo APIs (UK's first Deliveroo integration)
  • QR code scanning for in-restaurant offers
  • Kitchen screen management and allergen platform support

Customer Engagement Tools

  • In-app gamification (“Spinnin’ & Winnin’”) to drive retention and loyalty
  • Promotion management with bespoke discounts and offer redemption
  • Personalised journey from offline orders to digital experiences
  • 15% voucher redemption by users who played the in-app game

Revenue & AOV Optimisation

  • Upsell features shown in both web and app checkout flows
  • Supplier-funded offer integration
  • Bespoke CMS enabled real-time promo and code validation
  • Significant uplift in basket conversion and order values

Project Details

Project Summary

Problem Statement

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Solution

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Outcome

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Team Structure

Our integrated approach brings together client stakeholders, our Deazy team, and vetted developer teams to deliver outstanding project outcomes.

Deazy On-shore Team

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1x Account Manager

1x UX Designer

1x Product Manager

Delivery Nearshore Partner Team

2x Backend Web

1x Frontend

1x Quality Assurance

1x Dev Ops

1x Full Stack Mobile

1x Android

1x iOS

The Deazy Model Applied

Highlighting project milestones and teamwork, we showcase how the team collaborates effectively, overcoming challenges along the way in our project.

Finding the right talent

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Vetting and Assessments

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Systemised On-Point Delivery

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A customised & flexible team

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Ready to go faster?

Engage with us your way

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